The Master Plumbers and Gasfitters Association of WA celebrated World Plumbing Day 2022 with a massive publicity campaign on radio stations across Western Australia.
The campaign included recorded advertisements, 'live reads' by program hosts and interviews with CEO Murray Thomas. Its purpose was to remind the public that our plumbing infrastructure, our regulated plumbing industry and of course our professional licensed plumbing contractors and tradespeople are all essential to public health and must never be taken for granted.
We also used Facebook and LinkedIn intensively during the day for the dual purpose of reaching out to the public and informing members about how the radio campaign was acknowledging their valuable services.
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